Thaw
Sports Fuel
Early access
Grown in Hawke’s Bay

Freeze it. Thaw it.
Drink it.

Frozen nutrition made from real citrus. Built stripped-back so you can think about the effort, not the fuel — shelf-stable today, freezer-ready when the cold-chain catches up.

Lemon
Lime
Get early access See what’s in it
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Why Thaw.

Built so you think about the sport, not the fuel.

Thaw comes from ultra running and gravel cycling — hours deep into a ride or a race where every gel tasted like the ingredient list looked: unreadable. Fuelling shouldn't be another thing to think about mid-effort. It should just work, and get out of the way.

So Thaw is built stripped-back on purpose: real citrus, real electrolytes, nothing you'd need to look up. No lab-built sweeteners, no gums for "mouthfeel." Just what your body's actually asking for — frozen when you need cooling, liquid when you don't.

Matt Fisk
Founder — Ultra runner & gravel cyclist, Hawke’s Bay
7Ingredients — most gels run 12+
0Gums, dyes or artificial preservatives
1Job — fuel you, then get out of the way
2Flavours at launch — lemon & lime
Frozen by design

Clean fuel that helps you keep your cool.

We’re building Thaw to be the cleanest frozen gel on the market: seven purposeful ingredients, no gums, no dyes, and a frozen format made specifically to cool you down while it fuels the work.

In a small controlled study of 10 trained men, an ice slurry consumed before exercise increased submaximal running time to exhaustion by 19% ± 6% compared with 4°C cold water in 34°C heat. This supports ice-slurry pre-cooling as a strategy; it is not a guaranteed performance gain, and Thaw itself has not been clinically tested.
Read the peer-reviewed study
19%
longer time to exhaustion in the study
Siegel et al., 2010 · ice slurry vs cold water · hot laboratory conditions
02 — The label

Nothing left to hide behind ice.

Most gels run twelve ingredients deep. Thaw runs seven — and every one earns its place.

What's usually in a gel
01Maltodextrin
02Artificial flavouring
03Xanthan gum
04Sodium benzoate
05Artificial colour
06Citric acid (synthetic)
07Modified starch
What's in Thaw
01Filtered water
02Hawke’s Bay lemon & lime juice
03Raw cane sugar
04Sodium citrate
05Potassium citrate
06Magnesium glycinate
07Sea salt
03 — The formula

Built on the research, not the trend.

Every gram is there for a reason — carb ratio, sodium load, and a gut-friendly magnesium, all backed by sports science.

Per serving
—30g carbohydrate cane sugar, ~1:1 glucose:fructose
—~300mg sodium citrate + sea salt
—~100mg potassium citrate
—~25mg magnesium glycinate — gut-friendly
—~33% concentration drinkable neat or diluted
Why it's built this way

Cane sugar splits into near-equal glucose and fructose on digestion — landing inside the research-backed range for maximising carb uptake without GI distress, no maltodextrin needed.

Magnesium glycinate is absorbed through the gut wall rather than pulling water in by osmosis — the mechanism behind the laxative effect some electrolyte products cause mid-ride.

Trail — standard
90ml
30g carbs · one dose every 30–45min
Long Haul — ultra
150ml
50g carbs · aid-station refuel, fewer pouches carried
04 — Launch pair

Two flavours. Nowhere to hide.

Simple citrus, done properly. More flavours come once these two earn their shelf space.

01 / Lemon

Lemon

Bright, sharp, straight off the tree. The one you reach for at hour three.

Sodium 300mgCarbs 30g
02 / Lime

Lime

Rounder, a touch more savoury. Built for hot Hawke’s Bay afternoons.

Sodium 300mgCarbs 30g
05 — Concept packaging

The pouch, on ice.

Freezer-safe stick pouch with a fill line and zip seal — same shape whether it's shelf-stable or straight from the freezer.

thaw
Sports Fuel
Lemon
30g Carbs · 300mg Sodium
Hawke’s Bay, NZ
thaw
Sports Fuel
Lime
30g Carbs · 300mg Sodium
Hawke’s Bay, NZ
Concept only

Final packaging, print finish, and materials to be confirmed with our co-packer — this shows the shape and pack architecture we're designing around.

06 — One pouch, three ways

Shelf-stable today. Frozen eventually.

Same fill-line stick pouch, same formula — shelf-stable to start, freezer-ready the moment cold-chain is sorted.

01

In your bottle

Tip it into water and go — a standard hydration mix for any ride or run.

02

Straight from the pouch

Squeeze it neat, room temp, for a fast hit of carbs and electrolytes mid-effort.

03

Frozen, later

Once cold-chain's sorted: same pouch, straight into the freezer, eat it like a popsicle on a stinking hot day.

Grown in Hawke’s Bay
Seven ingredients
No gums or dyes
Made to cool you down
Grown in Hawke’s Bay
Seven ingredients
No gums or dyes
Made to cool you down
07 — Good to know

Questions, answered.

The stuff people usually ask us at the market stall.

Is it shelf-stable right now?+
Yes. The current formula is shelf-stable at room temperature — no fridge or freezer needed. Freezer versions are on the roadmap once we've got proper cold-chain distribution sorted.
Can I freeze it myself at home?+
Yep — the pouch is freezer-safe, so if you want to try it as a frozen treat on a hot day, just pop it in the freezer. Let it thaw a little before your ride if you want it drinkable straight away.
How much sugar and sodium is in each pouch?+
30g carbohydrate and around 300mg sodium per standard 90ml pouch — full breakdown is in the Formula section above. These are our working numbers from home testing; the final on-pack panel will be confirmed after lab validation.
Where can I buy it?+
Starting at Hastings Farmers Market on Sundays. Sign up below and we'll let you know the moment it's available online or at a store near you.